Charity Website Redesign and Donation Integration

A small charity approached us to replace their outdated, non-responsive website. The existing site was ineffective at generating donations and did not meet modern usability standards. The goal was to create a fresh, mobile-friendly design with an improved donation process.

Challenges and Objectives:

• Create a professional design that reflects the charity's mission and values.
• Simplify the donation process to increase conversion rates.
• Ensure the site is fully responsive and easy to navigate on all devices.

Process:

• Brief: Conducted a tailored half-day requirement gathering workshop with stakeholders.
• Research: Conducted user testing to identify barriers in the donation process and improve the user journey.
• Skeleton: Developed wireframes and initial sketches to define the site structure.
• Styling: Created mockups using Adobe Photoshop and Invision, refining the design over four iterations.
• Development: Hand-coded the site using HTML and CSS, with PayPal integration to streamline the donation process.

The redesigned website provided the charity with a modern platform to support their fundraising efforts. The improved user experience and simplified donation process helped increase user engagement and donation rates.