Photography E-Commerce Website for Start-Up

A new start-up photography business approached us to create their first website. The client initially wanted a simple brochure site to showcase their photography work, with the goal of eventually expanding into a full e-commerce platform to sell photographs as stock images and art.

Challenges and Objectives:

• Create a professional online presence to reflect the quality of the photography work.
• Ensure the site is scalable for future e-commerce functionality.
• Develop an intuitive user experience for browsing and purchasing photography.

Process:

• Brief: Conducted a tailored requirement gathering workshop with the client.
• Research: Competitor analysis and user research through forums and industry-specific discussions.
• Skeleton: Created wireframes and design sketches using Axure.
• Styling: Developed a visual style scape using Adobe Photoshop, focusing on fonts and colors to build the brand identity.
• Visualisation: Developed Invision prototypes and refined the design through two iterations.
• Development: Built the website using a WordPress theme, ensuring future scalability for e-commerce functionality.

The website provided the client with a professional platform to showcase their work and laid the groundwork for future growth into e-commerce.